Avoiding Errors in Pitch Presentations/Evitar Errores en Concursos de Media.

Avoid these common mistakes:

1.  What is the difference between ‘allocated’ and ‘located’?

To allocate means asignar.  To locate means situar.

E.g. 50% of the campaign budget is ALLOCATED to TV.

E.G. The OOH company LOCATED their billboards around the airport.

2.  In Media terms, it is better to translate ‘notoridad’ as AWARENESS.

Notoridad means ‘famous for something bad’.

3.  English adjectives are never plural.  Only the nouns need to be plural.

E.G. We will buy inserts in populars celebrities weekly magazines.  INCORRECT.

E.G. We will buy inserts in popular celebrity weekly magazines.  CORRECT.

Let me know if you have any questions and check out the other posts about Common Media-English Errors /  Errores Comunes de Media-Inglés.


Posted on 04/10/2013, in Uncategorized and tagged , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: