Redaction Tips 1/Consejos de Redacción 1

What follow are learnings from mistakes made during the production of documents in English for pitches, strategy and campaign presentations, competitive analysis and research studies for various international brands.

This is intended as a general guide to redaction and to help you reduce common errors in your written work.  These are not definitive English grammar rules but will help the written work you produce to have less errors.If you know exceptions to these guidelines, GREAT but don’t obsess about the exceptions – that’s a waste of time.

Below are a few typical errors you can start trying to eliminate from you writing and speaking:

  • Verbs in the 3rd person singular require an ‘S’.  E.g. He lives in Madrid.
  • Adjectives are not plural – only nouns are.  E.g. The beautiful, old houses.
  • Never write “for + infinitive”.  E.g. I’m going to his office for to talk to him (para hablar).
  • Never write “to” before or after a model verb.  E.g. to can, to must, to should, would to, must to, could to  etc.
  • ‘Es’ is translated into TWO words in English.  E.g. He is, she is, it is (or it’s).  Is a beautiful day today.
  • Couple”(pareja) means 2 people in English.  “Partner” means 1 person.  E.g. I have been living with my couple for 5 years.
  •  ‘Como’ (or cómo) has 3 common meanings in English:
    • Like’ which means ‘similar to’
    • How’ which is ease because it’s a question
    • As’ which we rarely use on it’s own
      • For example: ‘tan … como’ = ‘as …(adjective)… as’ for comparisons – He is as fast as lightning.
      • OR ‘such as’ which we use like ‘for example’ – I’ve worked on accounts such as Pepsi, Apple and BBVA.

Go to the ‘Free Stuff’ page and download a copy free.

About No More Spanglish

I have been an English teacher for over eight years in Madrid. Most of that time has been spent teaching, correcting and translating in the Media sector. My mission, and that of this blog, is to improve your level of English by eliminating one common/repeated error at a time. For further details - check me out on LinkedIn or email me directly at nomorespanglish@hotmail.com

Posted on 04/02/2012, in Redaction Tips and tagged , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: