Pitch Corrections / Correciones de Concursos
Common errors made when producing pitch presentations to win new accounts in the media, marketing, communication sector.
Confusing Words
Comsumo(sustantivo) ≠ Consume(verb) = consumption(noun)
National vs Nationwide – For example, if you want to describe that a channel is available in all regions of Spain, it is better to say: ‘nationwide channel.
Prescription vs Endorsement - A prescription is something the doctor gives you (receta)
To sponsor (verb) = patrocinar. Sponsorship (noun) = patrocinio
Exposición = exhibition in relation to showing something in public.
Common Errors
Estar mal visto – to be frowned on
Pienso que no ≠ I think that not/no = I don’t think so.
Acronyms are always in capital letters. For example:
GRPs – Gross Rating Points
- Not grps or Grps
MUPIs – Mueble Urbano para la Presentación de Información
- Not muppis or Mupis
OPIs - Objeto Publicitario Iluminado
- Not opis or oppis or Oppis
